This is the same font that GM used to create the now famous, Trans Am logo with the old German letter look! Our club did an extensive search to locate the font and it's name. We ended up finding it for sale on a German website! So far we have used the font for our club shirts, the registry certificate, mailing labels, and other club related things. It's too cool!!!
Here is a little history behind the font called Element:
Element was created by Max Bittrof in 1933 and is referred to as a Nazi style font. Here is an excerpt from a book titled: An Encyclopedic Survey of Type Design and Techniques Throughout History; "I was surprised to see Erich Meyer and Max Bittrof, designers of so-called Schaftstiefelgrotesk or "Nazi" typefaces" Max Bittrof also designed some German bank notes; click on the picture to see more.
The font was digitized by Gerhard Helzel. Our club purchased the four styles of Element font directly from Mr. Helzel, and they look like this:
This is his website: Gerhard Helzel Below is a little history on him;
Diplom Engineer and painter from Hamburg who designed or digitized over 210 Fraktur fonts [see my compilation of his list]. He is heavily involved in the Bund für Deutsche Schrift und Sprache. Helzel is the designer at Delbanco-Frakturschriften of DS-DtWerkschrift (1997), DS-Fruehling (1996), DS-MaximilianGotisch (1994), DS-MaximilianTitel (1994), DS-Post-Fraktur (1997). He has hand-digitized over 200 Fraktur fonts, including
Helzel also offers a free "Frakturconverter"
program for Windows which transforms Antiqua fonts into Fraktur
It is still unclear who at GM picked out the font for the Trans Am LE and SE, and where they got it from. If your reading this and have some knowledge about it, please email us with your information.
Below is an example of what one creative person did with the font after he bought it.
This is one of two awesome valve covers a man had made for his Trans Am. Below is a picture of it on his car.
Now you can buy this font to use for your Windows applications! Element comes in Normal, Bold, Schmalfett, and Fett.
By the way, if your interested in purchasing a set of valve covers like this for your Trans Am, below is a link to the company that made them!